NAIVASHA, Kenya – June 2024. MicroAnalytics took part in the Africa Fintech Festival 2024, a key event in the region’s digital finance landscape, held this year in the scenic town of Naivasha. Organized under the banner of driving innovation, inclusion, and cross-sector collaboration, the festival brought together some of the most influential voices in Africa’s fintech space.

MicroAnalytics Stand and Market Presence
As an official exhibitor, MicroAnalytics hosted a dedicated stand throughout the event, offering live demos, product showcases, and in-depth conversations around data-driven financial solutions for emerging markets. The stand attracted a steady stream of visitors from across East Africa’s banking, telecom, and fintech sectors—underscoring growing interest in advanced analytics and inclusive credit technologies.

Strengthening Local Engagement
The festival also provided an opportunity to engage more deeply with local stakeholders and explore new ways to scale inclusive credit scoring models. Discussions focused on leveraging alternative data to improve lending accessibility, highlighting the importance of market-driven collaboration in developing tailored, high-impact solutions for underserved communities.

Engaging with Key Industry Stakeholders
Throughout the event, the MicroAnalytics team engaged directly with regulators, financial service providers, startup leaders, and telecom innovators. These interactions offered valuable insights into the evolving needs of East African markets, helping guide our strategic direction as we continue to co-create fintech solutions adapted to regional realities.

Looking Forward
Africa Fintech Festival 2024 reaffirmed our commitment to building smarter, more inclusive financial ecosystems. As we bring the lessons and connections from Naivasha into our future projects, we remain focused on delivering scalable, data-powered solutions that unlock opportunity for millions across the continent.